[spam] Words to avoid when writing an email (trigger words)

What are spam trigger words?

Spam trigger words are keywords or phrases that email providers see as red flags. You’ll find these words in emails that people mark as spam.

As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with:

• Scams
• Gimmicks
• Schemes
• Promises
• Free gifts

An important note before we share the list of words: Context matters.

Spam filters have become more advanced in recent years. They won’t automatically send you to spam for saying “limited time” or “get started now” - if you’re using those words responsibly.

If you…
Stuff a ton of spam keywords into your email
Use all caps, bright red font, and lots of exclamation points
Already have a low delivery rate
…you’re going to be in trouble.

If you…
Use one or two of the words and phrases in context
Code your emails well
Have a low bounce rate
…you’ll be fine.

Avoid spam words that make exaggerated claims and promises

Avoid spam words that create unnecessary urgency and pressure

Avoid spam words that look like shady, spammy, or unethical behavior

Avoid spam words that are jargon or legalese (and everything else)

6 deliverability tips to stay out of the spam folder

1. Run a spam check
2. Practice good email list hygiene
3. Don’t break the law
4. Consider a double opt-in
5. Make your emails more engaging - 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Here’s how dynamic content personalizes your emails.
6. Be smart about your cold email marketing